Our top Projetcs and Their Performances
Client 1
🍽️ Case Study: Tokyo-Based Restaurant – Driving Booking Calls through Google Ads
Client Overview
A modern fusion restaurant located in the heart of Tokyo, catering to both locals and tourists. The client wanted to increase footfall and generate more direct booking calls, especially during peak dining hours and weekends.
Our Role
As a Google Ads specialist, I was responsible for:Setting up and managing Google Search and Call-Only ad campaigns.Conducting keyword research to identify high-intent search terms like "best restaurant in Tokyo" and "call to book dinner Tokyo."Writing compelling ad copy tailored to English-speaking tourists and bilingual locals.Implementing location targeting and ad scheduling to reach users most likely to convert during peak hours.
Challenges & Solutions
Challenge 1: Limited English search volume in Tokyo.Solution: I expanded targeting to include both English and Japanese keywords using translated ad groups, while maintaining message clarity for non-Japanese users.
Challenge 2: High competition from food delivery platforms.Solution: I positioned the restaurant's unique dine-in experience and ambiance through ad extensions (sitelinks, callouts) and used custom audience segments for people recently searching for "fine dining" or "romantic dinner."
Results📈
Conversion Rate: 4.3x improvement in call conversion rate over 6 weeks.
📞 Calls Generated: Over 170 direct booking calls in the first month.
💰 Cost-per-Call: Reduced by 37% after the first optimization cycle.
🕓 Time-to-Conversion: Majority of calls came within 24 hours of ad interaction, showing high purchase intent.
Over just 30 days, we delivered outstanding results for our client:
✅ Generated 117,000+ clicks from highly targeted audiences.
✅ Reached 14.4 million potential customers with strategic ad placements.
✅ Maintained a low cost-per-click of only $0.21, maximizing your budget’s impact.
✅ Efficiently managed a campaign budget of $24,700 to drive meaningful engagement.
✅ Consistently optimized ads for peak performance and impressive click-through rates.
Client 2
🧘♀️ Case Study: Online Yoga Agency – Boosting Website Sign-Ups with Google Ads
Client Overview
A growing online yoga platform offering virtual classes, wellness workshops, and personalized fitness programs to a global audience. The primary goal was to increase qualified form submissions and user sign-ups for their free trial and membership programs.
Our Role
I managed the complete Google Ads funnel to attract, engage, and convert health-conscious users looking for flexible and remote yoga solutions. Key responsibilities included:Creating Search and Display ad campaigns focused on terms like "online yoga classes," "yoga at home," and "beginner yoga programs."Designing custom landing pages optimized for form submissions with clear CTAs and minimal friction.Segmenting audiences based on fitness interest, age group, and online behavior to tailor ad messaging.Implementing conversion tracking with Google Tag Manager to capture sign-up and form completion data accurately.
Challenges & Solutions
Challenge 1: Low conversion rates from mobile users.Solution: I implemented mobile-optimized landing pages and used AMP (Accelerated Mobile Pages) features to reduce load times, improving mobile form completion by 55%.
Challenge 2: High bounce rate from generic traffic.Solution: I refined keyword targeting to focus on high-intent queries and excluded irrelevant search terms using negative keywords. I also introduced remarketing campaigns targeting abandoned visitors with tailored offers.
Results
🧾 Form Submissions: Over 230 high-quality form submissions in the first 45 days.
📊 Conversion Rate: Increased from 3.1% to 8.4% after two optimization cycles.
💳 Cost-per-Lead (CPL): Reduced by 41% while increasing lead volume.
🌍 Audience Expansion: Successfully reached users in the U.S., Canada, and UK — exceeding client's international reach expectations.
Over just 21 days, we delivered strong results for our client:
✅ Generated 75,100+ clicks from highly targeted audiences.
✅ Reached 11.2 million potential customers with strategic ad placements.
✅ Maintained a cost-effective CPC of only $0.21, ensuring optimal ad spend.
✅ Managed a campaign budget of $15,700 with excellent efficiency.
✅ Continuously optimized performance to deliver consistent engagement and reach.
Client 3
💆♂️ Case Study: Spa Service Centers – Driving High-Intent Calls in Tokyo & Osaka
Client Overview
A premium spa and wellness center with multiple locations in Tokyo and Osaka, catering to both locals and tourists seeking relaxation, massage therapy, and wellness treatments. The business aimed to increase direct booking calls for same-day and next-day appointments.
Our Role
I led the development and optimization of Google Ads campaigns focused on driving immediate phone calls to the spa centers. My responsibilities included:Launching
Call-Only and Search campaigns with hyper-local targeting.Creating ad variations highlighting spa specialties like aromatherapy, deep tissue massage, and couples’ spa packages.Implementing ad scheduling to run campaigns during peak booking hours, synced with staff availability.Using location extensions and call tracking to monitor performance per location (Tokyo vs. Osaka).
Challenges & Solutions
Challenge 1: Different peak hours and user behavior between Tokyo and Osaka locations.Solution: I created separate campaigns with city-specific ad copy, keyword groups, and scheduling strategies tailored to user patterns in each city.
Challenge 2: High CPC (cost-per-click) in the wellness and beauty niche.Solution: Introduced long-tail, location-specific keywords (e.g., “Osaka foot reflexology spa open now”) and ran A/B tests on ad copy to improve Quality Score and lower CPC.
Results
📞 Calls Generated: Over 300 qualified phone calls across both locations in 60 days.
🏙️ City Performance: Tokyo generated more volume, while Osaka achieved a better conversion rate (12.1%).
💡 Ad Efficiency: Achieved 28% lower CPC and a 2.7x higher call conversion rate within the first month through continuous bid and copy optimizations.
🔁 Repeat Visitors: Remarketing campaigns brought back 14% of site visitors who didn’t call on the first visit.
In just 30 days, we achieved remarkable campaign outcomes for our client:
✅ Delivered 124,000+ clicks through precise audience targeting.
✅ Reached 12.2 million users via impactful ad placements.
✅ Sustained a competitive CPC of $0.22, ensuring budget efficiency.
✅ Effectively managed a marketing budget of $28,000 to drive strong engagement.
✅ Continuously fine-tuned campaign strategy to maximize performance and results.
Client 4
♨️ Case Study: National Onsen Chain – Boosting Website Traffic & Online Sales via Facebook Ads
Client Overview
A well-established Onsen (Japanese hot spring) brand with locations across Tokyo and multiple other prefectures in Japan. The client wanted to increase direct traffic to their website and drive sales of pre-booked Onsen plans through a newly launched e-commerce-style booking platform.
Our Role
As a performance marketing specialist, I managed and scaled Meta (Facebook and Instagram) ad campaigns focused on driving conversions through both awareness and direct sales funnels. Responsibilities included:Crafting a multi-layered campaign strategy: awareness, retargeting, and conversion.Designing highly visual creatives that highlighted premium Onsen packages and seasonal promotions (e.g., “Winter Retreat Package,” “Cherry Blossom Soak Deals”).A/B testing landing pages and ad formats to identify the highest-performing combinations.Setting up Facebook Pixel, event tracking, and custom conversions to measure ROAS (Return on Ad Spend) accurately.
Challenges & Solutions
Challenge 1: Fragmented audience with different preferences across regions.Solution: Segmented campaigns by region and audience interest (wellness seekers, couples, retirees, tourists), allowing tailored creative and offer delivery.
Challenge 2: Low trust in online Onsen plan purchases due to traditional industry norms.Solution: Added social proof in ads (user reviews, limited-time offers, photos of facilities), and created retargeting ads focused on users who visited but didn’t purchase.
Results
🚀 Traffic Surge: Increased website traffic by 340% in the first 30 days.
🛒 Online Sales: Over 420 Onsen plan purchases directly attributed to Facebook Ads during the campaign period.
📉 Cost-per-Sale: Reduced CPS by 32% after optimizing ad creatives and landing flow.
💰 ROAS: Achieved 5.1x return on ad spend within the second month of campaign scaling.
Outstanding performance from our Meta Ads campaign:
✅ Reached a wide audience of 3.87 million users with well-targeted messaging.
✅ Generated 38,972 link clicks, driving substantial traffic to the site.
✅ Managed a total ad spend of $44,490.88 to achieve meaningful engagement.
✅ Achieved an efficient cost per result of just $1.16, maximizing return on investment.
